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Strengthening geographical indications

This Conference was organised by the European Commission’s Directorate-General for Agriculture and Rural Development and the European Union Intellectual Property Office (EUIPO) on the 25th & 26th November 2020. The event aimed to present how to encourage the use of geographical indications, as well as the current requests for changing the policy framework.

Geographical indications (GI) are at the spotlight since the Commission President, Ursula von der Leyen, requested an Impact Assessment of the GI to strengthen the quality of the products and the information provided to the consumer.

Together with the EUIPO, the Commission organised two days conferences to address the sustainability and potential improvements of the GI. The main takeaway of the event: if you doubt on which Parmigiano Reggiano cheese, champagne, bratwurst or jamón serrano to buy, don’t think twice, go for the one with the Geographical Indication logo. The GI ensures the quality and authenticity you expect.

The European Union Intellectual Property Office (EUIPO) is responsible for managing the EU trade mark and the registered Community design. It also works with the IP offices of the EU Member States and international partners to offer a similar registration experience for trade marks and designs across Europe and the world. 
More information is available here.

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