A2006 Business Model & Roadmap |                        Business Development | shiftN

Business development is working closely with KULeuven and EuroFIR to define and identify stakeholders, particularly those who are interested in the development of PERSFO or its use.

shiftN brings a wealth of experience in defining and developing business ideas, particularly in the field of personalised nutrition, e.g. Quisper ASBL, and outputs will define clearly the roles of PERSFO beneficiaries in the future. However, 2020 activities are focused on understanding where PERSFO fits in the wider personalised nutrition landscape, which is developing and growing rapidly. Currently, the consortium is discussing how PERSFO will interact with Quisper ASBL platform (QSP) and service, providing scientifically validated resources underpinning personalised dietary advice.

As required by EIT Food, special attention is being given to scalability and return-on-investment (ROI) for food service providers and their clients. PERSFO is exploring different business approaches including client types, business-to-business and business-to-consumers, and other outlets (e.g. fitness/health clubs, schools, hospitals, carehomes, food/dietary start-ups), providing added value, such as personal food profile, integration of genetic data, menu suggestions and more.

PERSFO also aims to create novel business ecosystem concepts that will trigger introduction of personalised nutrition advice services and behavioural motivation along the retail supply chain, demonstrating how existing generic food services might be extended, with personalised dietary advice and delivers value for users. If the outcomes of PERSFO support the efficacy of this approach, it could trigger wider consideration personalised nutrition in food service environments. Linking what a consumer want to eat with what is available to them in parallel with traceability, i.e. where foods are coming from (e.g. food miles, protected status), how ingredients were grown or sources (e.g. organic or conventional farming). Trends towards acceptance of personalised diet and health advice might gradually influence food purchases and consumption behaviours in every aspect of day-to-day life and, evidence suggests, might be more effective in the longer-term than public health recommendations.

During 2021, if funding becomes available, shiftN will build on this knowledge with the aim of achieving a market roll-out of the app/platform.

Personalized and connected food service providers (PERSFO, Project ID 20291) has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under Horizon 2020, the EU Framework Programme for Research and Innovation.